Situation:

I was assigned and given the responsibility to rebrand the largest municipal childcare agency in the country, ACS (Administration for Children’s Services). The agency wanted to update it’s public image and rebrand itself. Everything from desktop screensavers, intranet and internet to employee and police ID badges had to get redesigned.

Task:

I coordinated meeting with major stakeholders in the agency, e.g. art director, creative director, deputy commissioners and even the commissioner himself to gain a better understanding and insight into the core values of the new brand. All communication material both physical and digital needed to be redesigned and launched simultaneously.

Action:

Building on that core information from stakeholders I envisioned the art direction and design for the new ACS brand. Our senior team of creatives and I made sure we were using the same tools (Dreamweaver, Photoshop, Illustrator, InDesign, QuarkXpress etc.) and knew what our obligations and timeframe was in designing for the new brand.

Result:

The Administration for Children’s Services launched our new brand that was mobile friendly and used colorful images and vibrant colors to help set the tone for the agency. The new brand and especially the new website was well received throughout the agency and I was personally thanked by Mayor Bloomberg for my pivotal role in the rebranding.

Site elements:

Custom branding and web design

Custom Drupal Development

Brand management

Objectives:

To establish an official brand for the agency while at the same time adhere to strict New York City style guidelines.

Tools:

Illustrator

Photoshop

Dreamweaver

Situation:

DDI was in the middle of a major web redesign and needed to make sure the new site was mobile focused and mobile friendly.

Task:

Having already built several websites and mobile responsive sites, I was tasked to make sure the newly designed site was mobile ready and to design the UI/UX to be responsive and sometimes customized for mobile.

Action:

I helped integrate bootstrap into our Kentico CMS and created a series of UIUX wireframes to secure approval from the project stakeholders. I then designed the actual user interface and helped guide the user experience for the new website. As the project progressed we felt we could control the responsive elements without the need for bootstrap so I created custom web parts and code that targeted mobile.

Result:

Traffic to the site has increased by 70% and there are almost 1 million visitors annually. After its successful launch I was selected to join DDI’s core mobile strategy team and gave advice and recommendations about UIUX best practices for all DDI’s mobile properties.

Site elements:

Custom Branding and Web Design

Custom Kentico Development

UIUX Management

Objectives:

One of my first tasks after joining DDI was to make its newly designed mobile friendly. Having already built several web sites on the bootstrap framework, I helped integrate bootstrap into our Kentico CMS and created a series of UIUX wireframes to secure approval from the project stakeholders. I then designed the user interface and helped guide the user experience for the new website. I was also selected to join DDI’s core mobile strategy team and gave advice and recommendations about UIUX best practices for all DDI’s mobile properties.

Tools:

Balsamiq

Illustrator

Photoshop

Dreamweaver

Situation:

The DDI assessment center website needed a new brand identity and the site had to be made mobile friendly.

Task:

I was assigned the task of building the new mobile friendly site and to manage the new brand identity that needed to be created for the site.

Action:

I implemented the Bootstrap framework as the foundation to build on and created a series of high level UI UX wireframes to secure approval from the creative director, brand director and webmaster.

Result:

After the new site was launched the website traffic increased by 87.5% and mobile traffic increased by 808%. I was thanked personally by DDI’s CEO Bill Byham for the new website design and he was especially pleased with its new mobile friendly functionality and ease of use. After the launch of the newly designed response website I joined DDI’s core mobile strategy team and am currently involved in the mobile strategy and direction of thee company.

Site elements:

Custom Branding and Web Design

Custom Kentico Development

UIUX Management

Tools:

Balsamiq

Illustrator

Photoshop

Dreamweaver

Elements:

Mobile Strategy

Custom branding and design implementation

Details:

I am a member of DDIs user experience team and I am also a member of DD’s core mobile strategy team where I advise and influence the best UIUX practices for DDI going forward. Exploring new ways to expand DDIs mobile presence and communicate more effectively with the millennial demographic our team created the strategy and direction for a new app “leaderchip” to be created. This“leaderchip” app is now available in the Apple and Google Play stores.

Situation:

DDI was exploring ways to expand it’s reach and attract more millennial users and at the same time bring a useful tool to the app stores.

Task:

The team built a mobile application aimed at new leaders and managers. It would help guide them in their new roles and advise them on various paths and situations with the aid of a robotic assistant named LeaderChip.

Action:

As a member of DDI’s core mobile team I contributed to the mobile strategy and helped guide the progression of the app from concept to placement into the app stores.

Result:

This“leaderchip” app is now available in the Apple and Google Play stores. DDI now has two apps that are available in both stores. These help engage clients, promote brand and open up new communication channels for DDI.

Elements:

-Mobile Strategy

-Custom UIUX

-Custom branding and design implementation

Details:

I am a member of DDIs user experience team and I am also a member of DD’s core mobile strategy team where I advise and influence the best UIUX practices for DDI going forward. Exploring new ways to expand DDIs mobile presence and communicate more effectively with the millennial demographic our team created the strategy and direction for a new app “leaderchip” to be created. This“leaderchip” app is now available in the Apple and Google Play stores.

Elements:

-Mobile Strategy

-Custom UIUX

-Custom branding and design implementation

Details:

I am a member of DDIs user experience team and I am also a member of DD’s core mobile strategy team where I advise and influence the best UIUX practices for DDI going forward. Exploring new ways to expand DDIs mobile presence and communicate more effectively with the millennial demographic our team created the strategy and direction for a new app “leaderchip” to be created. This“leaderchip” app is now available in the Apple and Google Play stores.

Elements:

Jquery

Custom Web Design

Drupal Development

XHTML/CSS/HTML

Details:

New York City ACS wanted to redesign it's intranet with a stylish, modern look and the emphasis on ease of use. It also wanted a content management system implemented to help deputy commissioners update and publish content to their own divisions. The original site can be viewed here to the bottom right. The middle image is a proposal and the image on the left is the final live site.